Vision
A stable family, proud of its strong values, capable of making informed decisions to achieve its full potential within a supportive and cohesive environment
Mission
Empowering families in an environment of security, justice and prosperity, to equip them with the necessary skills to manage their lives, enhance their role in society, and expand their opportunities to achieve optimal human capital outcomes.
Strategy Pillars
Safety and Security
Providing comprehensive protection for the family and its members in their home, surroundings and the cyber world
Equality and inclusiveness
Empowering the family to provide care for the various needs of its members in an environment that values the role of each individual and ensures comprehensive access to services.
Stability and prosperity
Enhancing family stability and prosperity by equipping families with the skills of strategic planning, decision making, and benefiting from opportunities for development and success.
Social Responsibility
Increase the participation of family members in social responsibility programs to ensure their effective contribution to development
Values and identity
Reinforcing national identity, family and Islamic values within the society
Strategic objectives
Promoting a culture of safety and security in the family environment
Promoting the participation of older persons in society
Promoting women’s psychological and professional development
Increasing family cohesion in the Kingdom
Encouraging financial literacy for all family members
Encouraging children’s personal and professional skills
Motivating family members to social solidarity
Promoting the value of family in society
