The Family Affairs Council is launching a campaign entitled “6 am” tomorrow, Wednesday, 16/8/2023, to coincide with the return to school, targeting parents to educate them on the importance of preparing children to start their new school journey positively and support their psychological stability, to embark on the path of science and knowledge and achieve a prosperous future.

The 5-day campaign reviews a number of communication messages, including containing children’s fears and accompanying them on their first day of school to promote their psychological stability and academic success; forming positive psychological attitudes of children towards school to contribute to their rapid acceptance of their new academic stage; active dialogue with children to motivate them to talk openly about what they face during their school day; family touch and caring for children during their school day to support their positive feelings towards school; and emphasizing family support for the new student to achieve academic ambitions and future successes.

The campaign includes an advertising design, an advertising video, and awareness designs across the Family Affairs Council’s social media platforms.

The campaign comes as an extension of the Family Affairs Council’s efforts to strengthen the role of the family and provide the necessary support for children to face the challenges of the new school season and adapt to it.